STORY DRIVEN STRATEGY
SALES | MARKETING
JWCM Consulting
Helping your business grow with great stories…and better tactics.
Current and historical clients include Blue Ocean Gear, Delphire, LoveStoriesTV, MBUSA, Belstaff, Ferrari NA and more.
Two sides of the same coin.
Sales needs Marketing
Marketing crafts the narrative that captures attention, builds trust, and nurtures opportunity. But great marketing doesn’t end with awareness—it’s only the beginning. When seamlessly integrated with sales, marketing strategies become more than campaigns; they become pipelines. Insights from marketing inform every pitch, ensuring that sales teams engage with the right audience at the right time. This dynamic collaboration ensures that, together, marketing and sales create outcomes far greater than the sum of their parts.
The Problem: Misaligned teams waste resources and miss targets, creating friction instead of flow. Without RevOps, silos form, data is fragmented, and customer journeys become disjointed—leading to inconsistent outcomes and unrealized growth.
“Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just the marketing or sales or service. To really win in the modern age, you must solve for humans.”
Marketing needs Sales
At the heart of every successful business, sales drive momentum and profitability. Sales teams turn strategy into action, transforming relationships into revenue. But the true power lies in synergy—when sales is not just the closer, but the collaborator. Working hand-in-hand with marketing, sales teams are armed with precise insights and tailored messaging that accelerate results. In today’s landscape, it's not about one or the other—sales and marketing move in lockstep, fueling sustainable growth.
The Problem: When sales teams don’t align with marketing, they miss out on critical insights that inform strategy and shorten the sales cycle. This misalignment leads to inefficient outreach, poorly targeted prospects, and lost opportunities.
MISSION
